Video Is the Secret Weapon Your Practice Isn’t Using—Yet
Practices across specialties are getting creative with how they use video—finding new ways to strengthen patient relationships, increase patient engagement , and streamline daily operations. Whether it’s personalized education, provider intros, or post-visit follow-ups, video is becoming a go-to tool for modern healthcare teams.
Here are 5 ways practices are putting video to work and how you can start bringing these ideas to life in your own organization.
1. Pre- and Post-Appointment Education
Send brief videos to patients ahead of their appointments to set expectations and answer common questions, reducing time spent in-office and helping patients feel more prepared. Follow up with post-visit videos that offer aftercare instructions or reinforce treatment plans.
Example:
A dermatology practice can send a video on what to expect during a skin biopsy and follow up with proper wound care tips. An ophthalmology clinic might share a quick video on what to expect during a cataract evaluation or LASIK consultation.
2. Recall & Reactivation Campaigns
Re-engage dormant patients with a personal touch. A short video message from a provider thanking them for trusting the practice and inviting them back can boost patient recall campaign performance and increase appointment volume.
Example:
A provider recording a 30-second video inviting patients to return for their annual wellness exam or routine screenings.
3. Closing Gaps in Care
Videos can reinforce the importance of scheduling diagnosis-specific care like diabetes check-ins, mammograms, or skin cancer screenings while making the message feel more personal and urgent.
Example:
A message from a dermatology provider emphasizing the importance of an annual full-body skin check, or a video reminder to patients overdue for diabetic eye exams.
4. Helpful Health Tips & Seasonal Content
Create short educational videos tied to health observances or seasonal topics like sunscreen application or allergy tips. These videos position your practice as a trusted source of information and keep your patients engaged year-round.
5. Meet the Team Videos
Introduce providers and staff with short, friendly videos. These help build trust and reduce patient anxiety, especially when it comes to new patient visits or pediatric care.
Example:
A new ophthalmologist shares a quick hello and talks about their care philosophy, helping establish a connection before a patient’s first appointment.