Provide patients with educational content in advance of their appointment. By customizing the content based on appointment type, practices are able to better prepare patients for their visits and ease anxiety around what to expect. Content can be developed by the practice or outside services can be leveraged.
In this example, Raleigh Ophthalmology is leveraging content from the American Academy of Ophthalmology.
To measure the efficacy of a pre-appointment educational campaign, look at two key metrics:
In addition to these objective metrics, we’ve found that patient education campaign help increase the efficiency of visits, increase patient satisfaction, reduce anxiety around appointments and improve patient outcomes.
Best Practice: When implementing a new patient education campaign, it’s best to “A/B Test”. This means that you should try sending your messaging to a subset of your patients and compare the results from that subset to the patients who aren’t receiving the message. Further, you can also A/B test the message itself by sending different content and different messages to see what performs the best.
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