
More Smart Ways to Use Video in Your Practice
In our last blog, we shared five creative ways practices are using video to enhance operations and patient relationships. But that’s just the beginning. Whether you're looking to build trust, streamline care, or support long-term engagement, video is one of the most versatile tools in your toolkit.
Here are five more ways to make video work for your practice:
Patient Testimonials
Capture authentic, HIPAA-compliant testimonials from patients who’ve had positive experiences with your care. These videos can be shared on your website, in newsletters, or in targeted campaigns to build trust and credibility.
New Patient Welcome Videos
Send a warm welcome video to new patients as soon as they schedule their first visit. Include an overview of what to expect, directions to the office, how to check in, and who they’ll be seeing.
Example: A pediatric clinic could include a welcome from the provider plus a quick office tour to help kids and parents feel more comfortable ahead of time.
Procedure Overviews
Create short explainer videos for commonly performed procedures or tests. Visual guidance can demystify complex steps, reduce cancellations due to anxiety, and save staff time answering repetitive questions.
Example: An ophthalmology practice can show what happens during a dilated eye exam or an OCT scan. A GI practice can break down how to prep for a colonoscopy.
Post-Procedure Follow-Ups
Automate the delivery of post-op care instructions via video, ensuring patients know what symptoms are normal, when to call, and how to care for themselves during recovery.
Bonus: Add a check-in survey link or contact info at the end for easy follow-up.
Annual Campaigns and Preventive Health Promos
Create videos for key health observances like Breast Cancer Awareness Month, Diabetes Awareness Month, or Healthy Vision Month to promote relevant services.
Example: A provider records a quick message encouraging patients to schedule their annual mammogram, with links to book right in the message.
Ready to put video to work in your practice?
Whether you're just getting started or looking to expand how you use video, our team can help. From provider intros to AI-powered videos for follow-up campaigns, we’ll show you how to build smart, scalable workflows that save time and strengthen patient engagement.