5 Additional Ways to Use Video in Your Practice
Video is one of the most effective tools for connecting with patients, improving education, and making communication more efficient. From outreach to operations, it can enhance every part of the patient journey.
So far, we’ve shared 10 creative ways practices are using video, from welcome messages to procedure overviews and post-visit follow-ups. Here are five more ideas to keep the momentum going and get even more value from your video strategy:
Annual Campaigns and Preventive Health Promos
Create videos for key health observances like Breast Cancer Awareness Month, Diabetes Awareness Month, or Healthy Vision Month to promote relevant services.
Example: A provider records a quick message encouraging patients to schedule their annual mammogram, with links to book right in the message.
Insurance and Financial Education
Make short videos that explain insurance basics, payment options, or how to read a bill. These videos reduce calls to your billing team and help patients feel more confident about their care.
Patient Portal How-Tos
Support patients who may not be tech-savvy. Walk them through activating their portal, completing digital forms, or accessing lab results with easy, step-by-step video guides.
“Day in the Life” or Behind-the-Scenes Content
Give patients a look behind the scenes. Feature front desk team members, show how equipment is cleaned, or explain what happens to a biopsy sample. These videos build transparency and trust.
Practice Updates and Announcements
Use video to share practice news like new services, new providers, location changes, or holiday closures. Video helps your updates feel more personal and engaging, especially on social media and in email newsletters.
Want to bring these ideas to life?
Whether you’re just getting started or ready to scale up your video strategy, we can help. From provider intros to AI-powered follow-ups, we’ll help you create video workflows that save time and drive stronger patient engagement.
